68,555 new subscribers joined Tigo Rwanda in the month of October 2017, bringing the number of subscribers from 3,387,682 in September 2017 to 3,456,237 in October this year. Due to these gains in subscribers, Tigo Rwanda now enjoys market share of 40%. This is up from 36.5% market share in December 2016.
According to figures released by the Rwanda Utilities Regulatory Authority (RURA), among telecom operators Tigo Rwanda made the largest gains in the month of October 2017 with subscriber numbers growing by 2% when compared to the September 2017 subscriber numbers.
Commenting on the gains, Philip Amoateng, Chief Executive Officer, Tigo Rwanda, said,
“Our positive subscriber growth is a testament to not only the growth of customer confidence in the quality of the services we offer, such as the fast data and Tigo Cash mobile financial services but also the highly motivated sales and distribution team that we have on the ground.
The growth in the customer base is coming simultaneously with the launch of our new marketing campaign, ‘Tigo Yanjye ’and the introduction of three innovative products - Imirongo Yose (All Network pack), Izansure (personalized offers) and the Africa packs for international call. We are working towards becoming the market leader by the end of 2017”.
About Tigo Rwanda
Tigo Rwanda is owned by Millicom, a leading telecommunications and media company uniquely dedicated to emerging markets in Latin America and Africa. It provides mobile, mobile financial, cable and satellite services to over 60 million customers in fourteen countries, primarily under the Tigo brand. Tigo has been operating in Africa since 1993, in Rwanda since 2009, and serves over 26 million customers in Africa.