Tuesday, June 13, 2017

Position: Head of Marketing

About Tigo Rwanda

Tigo Rwanda is part of a global telecommunications company- Millicom with presence in Africa and Latin America. Launched in 2009, we are the second largest telecommunications company in Rwanda, offering GSM, 2G, 3G and 4G as well as mobile financial services under the Tigo brand.  Are you up-to-date, exuberant, open-minded, passionate, commercially astute and committed to marketing efforts that deliver commercial results, then join our team today as the;

POSITION: Head of Marketing

The Head of Marketing will be responsible and accountable for segment marketing, brand and marketing communication trade marketing and marketing effectiveness. Principal accountability and measurement of success will be on achieving set objectives on brand equity score, net promotor score and marketing contribution to product penetration, segment growth, overall revenue and transaction delivered.
  • Translate annual business plan into annual marketing plan with clear and measurable marketing programmes across segments, products and brand building.
  • Define, own and manage the annual marketing budget with strong emphasis on Return on Marketing Investment (ROMI) and marketing effectiveness.
  • Inspire and lead the segment marketing team and marcomms team in the execution of planned campaigns as per the marketing roadmap.
  • Drive greater end-to-end alignment with commercial teams in launching / re-launching products/propositions/initiatives roadmap
  • Build and Manage an Annual Media Plan
  • Perform all managerial HR tasks in accordance with Tigo People Policies
  • Be the chief custodian of the Tigo brand in Rwanda with responsibility for the development of all Tigo brand communication assets and KPIs;
  • Manage a fully functioning in-house creative team and all external agencies, ensuring all assets are aligned to Tigo brand design & equity objectives
  • Regularly monitoring of brand tracker scores, and setting action plans to set targets and KPIs
  • Works to ensure synergy between Brands and corporate communications team to ensure single message communication across platforms
  • Responsible for the management of creative agencies and Media Agencies;
  • Analyze product/service performance and prepare market feedback report
  • Own the trade marketing and sales enablement strategy driving the best visibility for Tigo Cash in Rwanda.
  • Collaborate with Sales team in developing an executable trade marketing and sales enablement plan with clear metrics.
  • Manage the deployment of POSMs across all customer touch points.
  • Develop, maintain and execute a plan for experiential activities focusing on consumer education and engagements including roadshows and other activations.
  • Own the trade channel communications input in all product marketing campaigns.
  • Review and revamp a catalogue of POS items and collaterals focusing on innovation and cost-effectiveness.
  • Work with consumer insights, Media Team, Brands team and regional marketing team to develop annual media plans and KPIs
  • Collaborate with Supply Chain in all media buying contract negotiations
  • Determine the most effective media mix for Tigo Rwanda with consideration for an effective utilization of paid, earned and owned media.
  • Continuously analyze of media landscape and competitors media activities for feedback to marketing team
  • Exemplify Tigo brand, culture and values and instill these in the team
  • Provide tactical guidance and strategic direction to the team and ensure that staff have clear roles and are executing to an excellent standard
  • Cascade goals, motivate and manage team performance (set objectives and KPIs, maintain frequent updates and review meetings, assess and address performance issues)
  • Ensure that the team is equipped with adequate and appropriate resources for the execution of the strategy
  • University degree in Administration, Economics, Marketing or Social Sciences;
  • Master’s degree will be a plus;
  • 7+ years relevant blended B2C/B2B marketing experience in relevant industries;
  • 5+ years’ experience in team leadership and management.
  • Effective project management, organization and leadership skills
  • Creative, analytical and critical thinking abilities with an eye for detail
  • Lead cross-functional team to undertake marketing activities
  • Excellent presentation, oral and written communication skills
  • Ability to work under pressure and time constraints
  • Computer literate and tech savvy
  • Ability to work effectively with a wide range of cultures in a diverse community;
  • Willingness to travel to ensure smooth take-off of all marketing activities across the country;
  • Excellent interpersonal skills
If you believe that you are the right candidate for the above position, please follow the link below to submit your Application letter& CV.
Deadline for Submission: Friday June 30, 2017.

Wednesday, June 7, 2017

Tigo Business Rwanda customers to get their business online in a fast, simple and affordable way

Tigo Business has signed a partnership agreement with GoDaddy Inc, the world’s largest cloud platform dedicated to small and independent ventures, to offer GoDaddy online services to business customers in its African markets, starting with Rwanda.

Under the agreement, eligible Tigo Rwanda Business customers on specific data plans will have access to a set of online tools to help get their business online in a fast, simple and affordable way. This includes: domain name registration and corporate email, both backed by GoDaddy’s award-winning 24/7 expert customer support. The solution is designed to help small businesses with secure, custom email accounts that can be accessed on any desktop or mobile device.

Amit Chawla, Chief Business Officer, Tigo Rwanda said: “We are proud to partner with GoDaddy in order to help businesses in Rwanda build a successful web presence that will enable them reach new customers and grow their income. Tigo Business continues to deliver its promise of supporting small and medium businesses in Rwanda build a strong online presence. Our partnership with GoDaddy is just the latest example of Tigo Business’ increasing support to small and medium enterprises in order to help expand their businesses.”

GoDaddy, a publicly traded company headquartered in the USA with nearly 17 million customers worldwide, is the place people come to name their idea, build a professional website, attract customers and manage their work.  GoDaddy is a leader in making domain name registration fast, simple, and affordable for small businesses and entrepreneurs desiring to create and manage their digital presence.  GoDaddy also provides website creation, hosting and design, email marketing and other online productivity tools to help online ventures grow.

Tigo Rwanda is the first operation across Millicom Africa to offer GoDaddy services to its business customers.

“We are delighted to partner with Millicom in offering GoDaddy domain name and email online services to Tigo Business customers in Rwanda,” said Stefano Maruzzi, GoDaddy Vice President of EMEA.  “With our domain name registration and business email productivity solutions, businesses in Rwanda will now be able to more easily create and manage their venture’s digital presence.”

About Tigo Rwanda

Currently, Tigo Rwanda has over three million customers and has invested over US $310 million from 2009 to date.   Tigo Rwanda provides 4G LTE on mobile for both prepaid and post-paid customers.  Tigo Rwanda was awarded as the ‘Most Innovative Service’ at Africa Com 2014, for international mobile money transfers with integrated currency conversion between Tigo Rwanda and Tigo. In 2016 Tigo Rwanda became the first telecom operator in Africa to sign the Connected Women Commitment Initiative.

Tigo Rwanda is owned by Millicom, a leading telecommunications and media company uniquely dedicated to emerging markets in Latin America and Africa. It provides mobile, mobile financial, cable and satellite services to more than 57 million customers in twelve countries, primarily under the Tigo brand. Tigo has been operating in Africa since 1993, in Rwanda since 2009, and serves more than 25 million customers in Africa.

About GoDaddy

GoDaddy powers the world's largest cloud platform dedicated to small, independent ventures. With nearly 17 million customers worldwide and over 71 million domain names under management, GoDaddy is the place people come to name their idea, build a professional website, attract customers and manage their work. Our mission is to give our customers the tools, insights and the people to transform their ideas and personal initiative into success. To learn more about the company visit