68,555 new subscribers joined Tigo Rwanda in the month of
October 2017, bringing the number of subscribers from 3,387,682 in
September 2017 to 3,456,237 in October
this year. Due to these gains in subscribers,
Tigo Rwanda now enjoys market share of 40%. This is up from 36.5% market share
in December 2016.
According to figures released by the Rwanda Utilities Regulatory
Authority (RURA), among telecom operators Tigo Rwanda made the largest gains in
the month of October 2017 with subscriber numbers growing by 2% when compared
to the September 2017 subscriber numbers.
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| Philip Amoateng |
Commenting on the gains, Philip Amoateng, Chief Executive Officer, Tigo
Rwanda, said,
“Our positive subscriber growth is a testament to not only the growth
of customer confidence in the quality of the services we offer, such as the
fast data and Tigo Cash mobile financial services but also the highly motivated
sales and distribution team that we have on the ground.
The growth in the customer base is coming simultaneously with the launch
of our new marketing campaign, ‘Tigo Yanjye ’and the introduction of three
innovative products - Imirongo Yose (All Network pack), Izansure (personalized
offers) and the Africa packs for international call. We are working towards
becoming the market leader by the end of 2017”.
About Tigo Rwanda
Tigo Rwanda is owned by
Millicom, a leading telecommunications and media company uniquely dedicated to
emerging markets in Latin America and Africa. It provides mobile, mobile
financial, cable and satellite services to over 60 million customers in
fourteen countries, primarily under the Tigo brand. Tigo has been operating in
Africa since 1993, in Rwanda since 2009, and serves over 26 million customers
in Africa.
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