Tigo Rwanda is
happy to announce the launch of ‘Tigo Yanjye’ a marketing campaign that aims to
celebrate the Tigo customers in Rwanda, their loyalty and ownership of the Tigo
brand in the country. With Tigo Yanjye (My Tigo), customers will enjoy exciting
innovative offers and promotions that will allow them to call more, browse more
and transact more on Tigo Cash.
Tigo Yanjye
was launched by Tigo Rwanda Chief Executive Officer, Philip Amoateng, during a
press briefing at the Tigo Rwanda corporate headquarters located at Kigali
Heights.
Sandra Cyamweshi, Philip Amoateng and Temitope Ayedun |
In announcing
the Tigo Yanjye campaign, he unveiled three new products namely ‘Imirongo
Yose’, ‘Isanzure Pack’s and the ‘Africa Packs’.
Imirongo Yose
all-network packs allows Tigo customers to call other mobile networks in Rwanda
at the same price as calling Tigo-Tigo. The Imirongo Yose packs, which
will range from Frw 100 per day to Frw500 per week, allows customers to call
all mobile networks for up to 35 minutes per week. In addition, Imirongo Yose
customers with be able to send 35 SMS’s a week respectively while also enjoying
35 MBs of data a week.
With the new
Africa Packs, calls to Uganda, South Africa, Kenya, Nigeria and South Sudan
will cost as low as Frw 56 per minute. This is the lowest tariff on the market
today.
Isanzure
Packs allow customers to enjoy customers the data, SMS and calling resources
that are tailored to their own needs. With Isanzure Packs, customers will be
able to call more and call longer.
Commenting on
Tigo Yanjye, Philip Amoateng, Chief Executive Officer, Tigo Rwanda said;
“Tigo Rwanda is
committed to constantly satisfying its customers by meeting and exceeding their
expectations. We set out to provide affordable and accessible mobile services
everywhere so that our subscribers can stay in touch with their loved ones and
facilitate business by reducing the costs of communication and the cost of
doing business. We shall be unveiling more products that go beyond just calls
and Internet. We are already piloting a breakthrough health insurance product
that we will fully roll out under the Tigo Yanjye umbrella”.
To enjoy
these exciting new offers dial *255# and choose the relevant options
About
Tigo Rwanda
Currently,
Tigo Rwanda has over three million customers and has invested over US $310
million from 2009 to date. Tigo Rwanda provides 4G LTE on mobile
for both prepaid and post-paid customers. Tigo Rwanda was awarded as the
‘Most Innovative Service’ at Africa Com 2014, for international mobile money
transfers with integrated currency conversion between Tigo Rwanda and Tigo. In
2016 Tigo Rwanda became the first telecom operator in Africa to sign the
Connected Women Commitment Initiative.
Tigo
Rwanda is owned by Millicom, a leading telecommunications and media company
uniquely dedicated to emerging markets in Latin America and Africa. It provides
mobile, mobile financial, cable and satellite services to over 60 million
customers in fourteen countries, primarily under the Tigo brand. Tigo has been
operating in Africa since 1993, in Rwanda since 2009, and serves over 26
million customers in Africa.
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