Tigo
Rwanda yesterday signed the Connected Women Commitment Initiative that aims at
reducing the gender gap in mobile internet and mobile money services during the
GSMA Mobile World Congress Barcelona, Spain.
As the
only telecommunication firm in Africa to sign the commitment, Tigo Rwanda has
pledged to increase the percentage of women accessing its mobile financial
platform ‘Tigo Cash’ from 39% of total users to 45% by 2020. This commitment
will support the United Nations Sustainable Development Goal of achieving
gender equality and empowering all women and girls.
Tongai Maramba, CEO of Tigo Rwanda and Jean Philbert Nsengimana Minister of Youth and ICT |
This goal
shall be reached by increasing the number of female agents, improving the data
top-up process to be safer and more appealing to women and improving digital
literacy among women through educational programmes and interactive content
Speaking after the signing, Tigo Rwanda Chief
Executive Officer, Tongai Maramba, said:
“Tigo Rwanda is committed to
increasing the number of women using mobile financial services from 39 per cent
to 45 per cent by 2020. Women take on a significant amount of responsibility
for their families’ financial management, including emergency payments,
remittances and daily domestic management; in fact women direct up to 90 per
cent of their income to their families and communities. Increasing women’s
access to mobile financial services will in turn allow them to improve their
quality of life, that of their families and that of their communities.”
According
to Mats Granryd, GSMA Director General, in an increasingly connected world
women are being left behind.
“GSMA
research estimates there are 200 million fewer women than men who own a mobile
phone in low- and middle-income countries. But even when women do own a mobile
device, they are far less likely to use it for more sophisticated services,
such as mobile internet and mobile money, and therefore miss out on key
socio-economic opportunities. Ensuring digital and financial inclusion for
women is critically important, as when women thrive, societies, businesses and
economies thrive.”
The GSMA represents the
interests of mobile operators worldwide, uniting nearly 800 operators with more
than 250 companies in the broader mobile ecosystem, including handset and
device makers, software companies, equipment providers and internet companies,
as well as organisations in adjacent industry sectors
About
Tigo Rwanda
Tigo
Rwanda is owned by Millicom, a leading telecommunications and media company
uniquely dedicated to emerging markets in Latin America and Africa. It provides
mobile, mobile financial, cable and satellite services to over 60 million
customers in fourteen countries, primarily under the Tigo brand. Tigo has been
operating in Africa since 1993, in Rwanda since 2009, and serves over 26
million customers in Africa.
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