Tigo reinforces its hold as Rwanda’s leading digital innovator with the unveiling of “Live it. Love it.”

Tigo, innovation leaders in Rwanda, has unveiled its refreshed brand  under the new slogan ‘Live it. Love it.’.  This new and refreshed Tigo promises to be a smart and capable friend helping Rwandans dream work and achieve. 

With a long history of digital innovation in the country, Tigo has been the pioneer in democratizing communication and internet in Rwanda. Among its many unique achievements, Tigo customers can count:

1.       The first 3G network in the country -  for high speed mobile internet

2.       First in VAS with Airtime lending and Music products

3.       Wifi on public buses and in public spaces such as KCT

4.       First cross border transfer on mobile wallets

5.       Tigomatic – First automated mobile money agent

6.       Tigo Sugira - First mobile savings offering

 Tigo has remained committed to ensuring Rwandan’s reputation as a leading ICT hub penetrates right through to its citizens.

  

‘Now more than ever, the internet is becoming an indispensable part of people’s lives. In Rwanda as in many other places, we use digital products and services for business, for education, for family, for enjoyment.  The internet represents a tremendous world of opportunity and our customers are increasingly expecting us to make it easier for them to reach that world. We are committed to delivering on that expectation and our track record of innovation gives us confidence that we can deliver. ’ said Tigo Rwanda CEO, Tongai Maramba.

Live it, Love it,  Tigo’s new slogan, is the culmination of an extensive project to reimaging Tigo’s positioning and proposition to a fast changing customer base.   

With a focus on providing real value to today’s digital user, Tigo Rwanda is also embarking on streamlining its products to give true value to its users.

The Deputy CEO, Chantal Umotoni said ‘As the fastest data provider in the country, we truly understand the needs of our consumers and with this new chapter in the Tigo digital revolution, we are underlining our passion to ensure even more Rwandan’s live and love the digital experience’.

 ‘Rwandans will enjoy a series of activities & offers over the next few weeks as we reintroduce ourselves to Rwandans and our customers as the Digital Lifestyle brand. Follow us on twitter @Tigorwanda, our facebook page ‘Rwanda Tigo’ and the daily press to get more news on what is coming up.’ added Deputy CEO, Chantal Umutoni. 

 About Tigo

Tigo Rwanda is owned by Millicom, a leading telecommunications and media company uniquely dedicated to emerging markets in Latin America and Africa. It provides mobile, mobile financial, cable and satellite services to over 59 million customers in fourteen countries, primarily under the Tigo brand. Tigo has been operating in Africa since 1993, in Rwanda since 2009, and serves over 27 million African customers.